Do We Love The World?

Should Christians love this world?
A Catholic parish has, as part of its mission statement, “we love this world.”
Does this bother anyone? Besides me, I mean.
I Googled the whole phrase, and here are the top 5 results:
Do Not Love the World What Does It Mean to “Love not the things of the world?” What does it mean that we are not to love the world? Love Not the World 1 John 2:15 Do not love the world or anything in the world.